Wallow
Sensory-led copy for a debut bath and body collection.
01.
The Brand
Product copy
“Earthy patchouli meets verdant geranium, lifted by the citrus notes of bergamot and lemon. It’s a scent that feels like stepping off the beaten path and into the deep, untamed green.”
Wallow is Piglet in Bed’s sister brand, offering indulgent bath and body products designed for restorative self-care. In a world that glorifies the grind, Wallow is reclaiming rest and redefining what it means to take time for yourself.
02.
The Brief
For Wallow’s debut collection, we needed product copy and online content that captured the brand’s distinctive spirit – evocative and wild, with a quiet rebelliousness running through it. Every word needed to feel like an invitation to slow down and indulge the senses.
Product copy
“Moisturising coconut, soothing calendula and sun-drenched citrus blend into a rich cream that nourishes and restores. Deeply hydrating and gently euphoric, it transforms a simple moment into a slow, intentional act of self-love.”
03.
The Result
I wrote collection copy and product descriptions that brought each scent and product to life. The language carried across both the website and social media, keeping the brand voice consistent from first discovery through to purchase. The result was a launch that felt cohesive, distinctive, and assuredly Wallow.
Product copy
“Lavender brings a stillness, resulting in a fragrance that’s moody, grounding and unmistakably wild – nature’s quiet reclamation.”
04.
Selected Work