Piglet in Bed
Characterful content for every corner of the brand.
01.
The Brand
Dreamt up in a garden shed in 2017, Piglet in Bed is a fast-growing, female-founded brand known for its relaxed linen bedding and thoughtfully crafted homewares. True to its name – playful, slightly scruffy, and rooted in the British countryside – the brand celebrates homes that feel lived-in, personal, and full of character.
Brand copy
“Say hello to bedding worth hitting snooze for. Temperature-regulating linen, breathable cotton, and the softest linen-cotton blend, all in timeless patterns and new-season hues.”
02.
The Brief
As Piglet in Bed's in-house copywriter, I write across every corner of the business. From webpages and window displays to search-friendly blog posts and seasonal brochures, every piece of content needs to feel unmistakably Piglet – approachable, easy-going, and packed with personality.
Seasonal brochure
“Epic movie marathons, midnight snacks in bed (no judgement here) and cosy grown-up sleepovers – our cotton bedding collection is made for life’s playful moments.”
03.
The Result
I create content across the full breadth of the brand – product descriptions, collection pages, editorial features, seasonal brochures, paid ads, and campaign content – designed to make people pause, smile, and take notice, whether they're scrolling online or strolling down the high street.
PR commentary and press releases are part of the mix too, with coverage in publications including the Financial Times, Ideal Home, and Livingetc.
Across it all, the goal is the same: writing that feels friendly, playful, and perfectly at home alongside Piglet in Bed’s products.
Press commentary
“The most important thing is that a bed feels comfortable, lived-in and welcoming rather than overly styled – that’s when you truly want to climb in and stay a while.”
04.
Selected Work
Print brochure: Slumber season is here
Journal feature: Meet our partners in Portugal
Partnership post: The perfect guestroom with Pooky
Website copy: Find a store
Collection copy: New in bedding
PR commentary: Ideal Home